Steady ocean travel to Hawaii was not established until in 1882 the Matson Shipping Company began serving Hawaii with its cargo ships. The '20s saw the first attempts at promoting Hawaii as a tourist destination with the advent of ocean liners. The Matson Line even built the Royal Hawaiian Hotel as accommodation for guests arriving from the mainland on their luxurious ships. The crown jewel of Matson Navigation Company's fleet was the S.S. Lurline, and embodied the best of luxury-liner travel to Hawaii. On these pages, we have assembled an impresive collection of images from the period bewteen 1900-1950, consisting of luggage labels, Matson Company posters, advertisements, and brochure covers. Each is available online in 5 different sizes and printed with archival inks on 80 Lbs paper, not flimsy poster paper! Click an image for details. learn more